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Overview
Performance marketing for multifamily communities. Conversion Logix combines data, AI, expert strategy, and human-centric partnership to drive qualified leads, increase occupancy, and maximize marketing ROI.
News
Beyond SEO: Understanding AEO and GEO in the Age of AI Search
Today's property marketers aren't just optimizing for Google rankings anymore. They're optimizing for AI-powered search experiences that answer questions, recommend properties, and summarize content before a prospect ever clicks a website. Google's AI Mod
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Should You Use AI Max? What Apartment Marketers Need to Know
Google officially moved AI Max out of beta in April 2026. Starting in September 2026, campaigns running Automatically Created Assets and campaign-level broad match will automatically upgrade to AI Max. Dynamic Search Ads will follow in February 2027. We s
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Google's Biggest Ad Changes of 2026 and What They Mean for Multifamily Marketing
Every year, Google Marketing Live introduces new advertising features, AI tools, and platform updates. This year, the announcements felt less like updates and more like fundamental transformations. The announcements at Google Marketing Live 2026 weren't j
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We Ran 5,883 Budget Decisions Across 53 Properties. Here's What We Learned.
In a 60-day pilot across 53 multifamily communities, daily budget optimization produced 16 percent more conversions on the same ad spend. Multifamily marketers have more data than ever, but less confidence in what to do with it. That tension was at the ce
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AIM 2026 Recap: Multifamily's Biggest Marketing Blind Spot Isn't What You Think
At this year's AIM Conference, one message came through loud and clear: the marketing and technology landscape is rapidly evolving, and marketers are under even more pressure to prove ROI. During Conversion Logix's session, Bringing Multifamily's Blind Sp
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