Aletheia
aletheia.com
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Overview
As the leading Values-Driven Marketing and media intelligence company in the US, we combine behavioral science, advanced analytics, and patented AI technology to uncover what truly motivates people and push the boundaries of brand growth and performance.
News
Every Social Platform Has Hidden Audiences. We Found Them.
By Chris Schembri, Founder & CEO, Aletheia Marketing & Media Media planning has never had more data, but I'm not convinced we're asking better questions. After three decades in media, I've watched our industry evolve from broad demographic buying to audie
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Can Values help explain why people who favor Coca-Cola products also stay at Marriott hotels?
By: Colleen Howell Marriott recently ended its 34-year partnership with Pepsi and switched to Coca-Cola, noting that Coca-Cola products are preferred by more than 70% of its guests. As a Values-Driven Marketing company, we were interested in whether this
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Value and Values: What Shoppers Really Mean by "Worth It"
By: Colleen Howell Marketers often assume "value" means low prices. Behavioral science suggests something different: consumers are willing to pay for what feels worth it, and what feels worth it depends on their underlying Values. Consumers are still spen
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Google's Aletheia Advances the State of the Art of Fully Autonomous Agentic Math Research
Google announced Aletheia, an AI using Gemini 3 Deep Think that solved 6/10 novel math problems in the FirstProof challenge. Aletheia also scored 91.9% on IMO-ProofBench, signaling a significant shif
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MMM can tell you what happened. Ours Explains Why.
Media Mix Modeling (MMM) is having a moment, and for good reason. As signal loss increases and tracking becomes less reliable, more brands are turning to modeling to understand performance. But most models still focus on what happened, often providing ins
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