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Overview
Dedicated to CMOs and marketing technology decision-makers at large enterprise, government and creative industry organisations throughout the US. Varying marketing technologies and systems are covered, with a website and weekly email newsletter.
News
Giesecke+Devrient adds colours to ceramic payment cards
Banks can now use coloured ceramic cards to woo affluent customers as Giesecke+Devrient widens a premium product long dominated by black.
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Hexnode launches AI context layer for endpoint management
It aims to cut the steps IT administrators take by routing natural-language requests to specialist workflow agents while keeping human approval for changes.
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Adobe expands Firefly with new audio creation tools
Creators can now generate licensed music, voiceovers and sound effects in Firefly, as Adobe seeks to keep more production inside one workflow.
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Salesforce expands Headless 360 across its platform
Authorised AI agents will now be able to call Salesforce functions across clouds with existing permissions, reducing the need for custom integrations.
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Attentive launches AI Grow to boost email sign-ups
Retailers may lift sign-ups from existing traffic after beta tests showed a median 25% increase in email and SMS subscriptions.
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