4screen

Why September Creates New Destination Decisions for Millions of Drivers Summer changes where people travel. September changes how they live. Every September, millions of people return from summer holidays and begin rebuilding the routines that shape every

What happens when millions of people leave their routines behind at the same time? Every summer, travel patterns shift dramatically. Commuters become holidaymakers, familiar routes give way to new destinations, and drivers spend more time navigating unfam

The 2026 World Cup is more than a media event - it's a mobility event. 16 host cities across three countries. 6.5 million1 expected attendees. More than 1.2 million2 international visitors. The 2026 World Cup is expected to become one of the largest live

From Roadsides to the Driving Journey: How Mobility Became a Media Channel in Its Own Right Brands have long sought to reach people in motion, yet the journey itself remained largely inaccessible as a media environment. Drivers pass billboards they barely

4screen has developed the world's first driver interaction platform, which enables businesses to engage with drivers in real-time through connected car displays. Pulse 2.0 interviewed 4screen co-founder and CEO Fabian Beste to learn more.

What Makes Drivers Different From Other Audiences Not all audiences create the same value for brands. In a media landscape dominated by screens, scrolls, and short attention spans, marketers are increasingly questioning what impact their impressions actua

As the year comes to a close, it's time to look back on a special year - one defined by growth, collaboration, and innovation. From closing a major financing round to expanding our automotive partnerships with world-leading brands and strengthening our pr

The end of the year brings more than festive lights and family gatherings - it marks the most dynamic shopping season of the year. As early as November, gift searches rise1 and store visits surge as people prepare for celebrations, road trips, and last-mi

Marketers have long shared one goal: connecting campaign exposure to real-world action. Measuring awareness and engagement is valuable - but understanding what happens beyond impressions and interactions is where the true impact of a campaign comes to lif

August 2020, Munich, Germany: What began as an ambitious idea between three automotive industry experts has now grown into a globally active company - integrated in millions of cars, trusted by 15 leading automakers including Mercedes-Benz, Audi, Hyundai,