Act On

Opinion & Recap: The Crypto Clarity Act on the Brink of Political Collapse Bitcoin Magazine's article (Augus...

For much of the past decade, marketing teams competed on execution. The organizations with the best technology, the most sophisticated automation, and the ability to launch campaigns at scale often had an advantage. Building personalized experiences requi

AI continues to be the dominant topic of conversation in marketing circles both online and off. As martech vendors race to position their platforms as the most "AI-powered" or "AI-first," new data suggests marketers want more substance than hype when it c

Effective April 2026, Gmail account holders have the option to change their email addresses for the first time, while maintaining their existing account. Inbox, account history, and data will remain intact, and the old address will become an alias of the

TL;DR: With the great wealth transfer underway and customer expectations rising, retail banks have an opportunity to strengthen relationships and drive growth. Aligning with key retail bank marketing trends, like using first-party data to personalize outr

TL;DR: Digital marketing strategies for manufacturing companies should focus on building trust across long sales cycles through personalized email nurture sequences, role-based segmentation, and behavior-triggered automation. Combining omnichannel efforts

TL;DR:Financial services marketers face stricter advertising, privacy, and disclosure rules from regulators like FINRA and the SEC, along with added state and global oversight. That means tighter controls around claims, consent, data use, and approvals ac

TL;DR: Manufacturing marketers can more easily defend their impact in 2026 by tracking more metrics that tie marketing activity to pipeline and revenue. These manufacturing marketing metrics include pipeline contribution by source, lead-to-opportunity con

TL;DR: AI is helping manufacturing marketers handle long sales cycles and large buying committees by turning fragmented data into actionable insights. It improves marketing effectiveness through predictive analytics, personalized messaging for different s