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Overview
AdMonsters is the global leader in strategic insight on the future of digital media and advertising technology.
News
What A Lead Generation Conference Taught Me About Fixing Ad Ops
But what does "good" targeting look like? Take online insurance marketplace eHealth, which built its lead-gen operating model to drive calls, route them to any available agent, close an enrollment and move on. Sounds efficient on paper, but eHealth was lo
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How Publishers Are Testing Amazon's Prebid Adapter For Incremental Yield
Until now, Amazon largely operated its own parallel ad auction alongside publishers' Prebid setups, such as Amazon TAM (Transparent Ad Marketplace) for large enterprise publishers and Amazon Unified Ad Marketplace (UAM) for midsize publishers. That meant
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AdMonsters Joins AdExchanger: New Domain, Same Publisher Ad Ops Obsession
Over the years, many people have been surprised to learn that AdMonsters and AdExchanger have the same owner, Access Intelligence. But, in fact, we've been joining forces behind the scenes for some time. And since last spring, we've been sharing the same
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From SPO to Creative Strategy: How Publishers Are Resetting Ad Ops for 2026
January is usually when everyone talks about big goals for the year ahead. But in ad ops, New Year's resolutions tend to be a little more practical. Publishers want fewer fires to put out and smarter systems to help them achieve their ad ops and rev ops g
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How EssentiallySports Grew From a Dorm Room Blog to a 60M Pageview Publisher
When the pandemic turned businesses upside down, many digital publishing leaders scaled back. Not Suryansh Tibarewal, Co-founder & Growth Lead at EssentiallySports. To understand how EssentiallySports pulled off the leap from anonymous upstart to industry
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