Ad Results Media

For years, marketers have measured audio advertising success using familiar metrics like reach, impressions, and frequency. While these metrics still have a place in campaign reporting, they no longer tell the complete story of performance. Today's digita

Types of Podcast Ads in 2026 with Examples There are two primary kinds of podcast ads: integrated ads that are typically read live by the host and permanently embedded into the show, and pre-produced (host-read or read by a voice actor) ads that are likel

Radio advertising is often overlooked in today's digital-first media landscape, but the data makes a compelling case for its continued impact. For instance, Edison Research's Infinite Dial 2026 reports that 73% of drivers still listen to AM/FM radio in-ca

Highlighting the Effectiveness of Podcast Advertisements in 2026 It's no secret that the audio world is rapidly evolving. As the industry continues to grow, it's important to know what key trends are shaping the landscape. Below is a deep dive on everythi

Introduction to radio advertising With all the marketplace buzz about podcasts, YouTube, and streaming music services like Spotify, Apple Music, and Pandora, it's easy to underestimate the power of AM/FM radio. Yet, the reality is that radio usage, ad pen

For years, marketers were told to prepare for a cookieless future. Yet despite years of headlines predicting the demise of third-party cookies, the reality unfolded differently. Google ultimately reversed its plan to eliminate third-party cookies in Chrom

Ad Results Media is now part of Miroma Group, the London-based independent marketing company. Miroma has acquired a majority stake in ARM from Shamrock Capital, which retains a minority position in the business. For our clients and partners, this broadens

Every year, Cannes produces a new headline about where marketing is going. Some years it's purpose. Some years it's performance. More recently, it's been AI. This year, though, one theme seemed to sit underneath almost every conversation: trust. Not trust

Brands love the intimacy of podcasting, audiences trust the hosts, and campaigns often feel effective. But compared to channels like paid social or search, proving impact and benchmarking performance has been harder. That's why Magellan AI's first-ever Po

The industry still calls them podcasts. But many of the most culturally dominant "podcasts" today are gaining attention by functioning more like TV talk shows. With full production teams, multi-camera studios, and distribution across YouTube, Spotify, App