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Tracer Partners with Comcast's Universal Ads to Modernize Advertising Operations
NEW YORK, Aug. 26, 2026 - Tracer, the collaborative analytics platform for modern media organizations, today announced a partnership with Comcast's Universal Ads, which enables brands of any size to create, buy, and measure ads across TV. The partnership
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InterMedia Earns Five AdExchanger Award Finalist Nominations for CTV Innovation
Connected TV advertising is becoming more sophisticated, but buyers still face persistent challenges around measurement, optimization and understanding what happens inside programmatic inventory. InterMedia Advertising is being recognized for several atte
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A2Z Cust2Mate Expands In-Store Retail Media Beyond Smart Carts
Retail media is increasingly moving beyond retailer websites and into physical stores, where purchase decisions still happen at scale. A2Z Cust2Mate Solutions has expanded its partnership with Israeli retailer HaStock, securing rights to sell in-store adv
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Levanta Raises $22M to Expand Creator Commerce Media Across Retail
Levanta raises $22M to expand creator commerce infrastructure and connect retail marketplaces with measurable creator-driven demand.
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FreeCast Launches Beyond Media to Track the Convergence of Media and Telecom
The traditional boundaries between telecommunications and media are becoming harder to maintain. FreeCast is leaning into that convergence with Beyond Media, a new research and industry intelligence series examining how streaming, telecom, satellite conne
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