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Overview
AdTechRadar is a news site documenting the changes occurring across the ad tech ecosystem.
News
Ad Fontes Media Slammed By Hasan Piker, Taylor Lorenz
Progressive podcaster Hasan Piker is angry at Ad Fontes Media. The company, which scores and evaluates the political bias and reliability of media outlets and personalities, put out a new chart earlier this month, and the backlash has been swift, with Pik
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OpenAI Tests Negative Phrases for ChatGPT Ads?
OpenAI appears to be giving advertisers more control over where their ads show in ChatGPT. Adthena, via CMO Ashley Fletcher, says it has spotted a new "Negative Phrases" setting inside a UK advertiser's ChatGPT Ads Manager account. The feature lets advert
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conservative media and politicians
I made it!!!!! The media bias people have officially declared me an extreme far leftist https:t.coaZ56P3kkQL
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IAB Updates AI Ad Labeling Guidance for Advertisers
Not everything AI touches needs AI ad labeling. At least, that's the position the IAB is taking. The ad industry trade group has released Version 2 of its AI Transparency and Disclosure Framework, with updated guidance for when advertisers, agencies, publ
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Similarweb Launches AI Ad Intelligence for ChatGPT and Google
Similarweb is bringing more transparency to the still-nascent AI advertising category. The company today launched AI Ads, a new competitive intelligence product that lets users analyze ads appearing across ChatGPT, Google AI Mode and Google AI Overviews,
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