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Overview
AAM is the only organization representing the entire museum field, from art and history museums to science centers and zoos. Become a member today.
News
Tracking Trust in Museums: A 2025 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the survey partners with individual museums to research their audiences a
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Report
Mining the National Archives: New Exhibition Sparks Personalized Discovery with AI
CFM's summer dive into artificial intelligence has included scenarios of potential futures, and commentary from the field. The series will also profile examples of "killer applications"-ways in which AI can help museums do things that would be impossible,
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Report
From Fragmentation to Alignment: Project Management in Museums
Project management in museums is often misunderstood as task tracking or administrative oversight, when in reality it is a critical discipline for aligning strategy, people, and resources to deliver meaningful value. From Fragmentation to Alignment: Proje
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Report
The Four Illusions of AI: Implications for Museum Practice
I introduced our exploration of artificial intelligence with three stories of potential futures, laying the groundwork for a broader exploration of how museums might navigate this swiftly changing landscape. Today Nik Honeysett, Chief Executive Officer of
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Report
How Museums Can Resist Censorship
As the National Coalition Against Censorship (NCAC) points out, "every generation of Americans faces new and significant challenges to free expression." The White House's escalating attacks on the Smithsonian can be seen as part of a larger effort to exer
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Report
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