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You'd struggle to find a digital marketer or publisher that doesn't proclaim to be data-driven. The quality of the data, though, is the key. To be fair, it's hard not to drown in data and sort out the relevant from the irrelevant. This is where a data man

Producing quality content requires a lot of time, effort, and resources. Building an audience for it even more. But after achieving that, publishers face another big challenge: monetizing their websites. This is the fine art of understanding your audience

Earth to marketers: third-party data is dying. Tightening GDPR and privacy regulations in the EU and the USA, alongside browser changes, means your data is not open for sale to anyone willing to pay. Could our personal information not be tech-giant proper

When was the last time you took a moment to think about your proposition value? Why should users choose you as a source of information and stick around to read your content? Even if business is excellent and you're killing it, it's good to think about how

Original article can be found here: Inpublishing Article. There is uncertainty wherever we look right now. But some things remain clear, such as the fact that in this evolving digital advertising environment, publishers will win by giving readers what the

Original article can be found here: Announcement . Sivota PLC - investment vehicle focused on later-stage, Israeli technology firms - Shares resume trading on the London Main Market on Monday after Sivota publishes the prospectus for the enlarged company,

Original article can be found here: Inpublishing Article. Q: What steps can publishers take to improve time spent on site? A: Publishers face huge competition for consumer attention, given the wealth of platforms and the constant distractions from both re

Driving engagements, segmenting, and personalizing to target audience demographics and increase brand awareness using an innovative, AI-powered platform. Executive Summary One of the US's top digital native banks, aspires to boost newly opened account con

Web Vitals is an initiative by Google to provide unified guidance for quality signals that are essential to delivering a great user experience on the web. This update to Google search rolled out in May 2021 and combines Core Web Vitals with existing Googl

A profound and abrupt shift is coming for everyone who uses the internet.By 2022, regulations designed to protect consumer privacy-particularly the California Consumer Privacy Act-and major technology companies will require users' explicit permission to s