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Skip to content About this site Apple’s story changes. Sometimes it is up, sometimes it is down, and there’s always some new product coming round the corner.
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Apple reaches out for China's AI talent
Chinese shoppers climb Apple's stairs. GlobalData believes an Apple hiring push shows that Apple is deepening its investment in AI and machine learning, reinforcing China's role in Apple's innovation, operations and regional business strategy. Sherla Srip
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Apple News summary for September 3
Lots of product rumors, big expectations from the new Apple 'product' CEO, and yes, it's true, Macs really do do AI, all of the below and more in the complete daily Substack news roundup which you can subscribe to here. iPhone 18 Pro chip delivers massive
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Morgan Stanley predicts up to $200 price increase on iPhone Pro models
Screenshot In his most recent client note, Morgan Stanley Research Analyst Erik Woodring notes three factors he will be most closely observing during Apple's product launch on September 9. How Ternus takes his turn The event is expected to be led by Apple
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Exceptionally rare, working Apple-1 up for auction
An exceptionally rare and fully functional "Hatfield" Apple-1 Computer will go up for auction at Bonhams next month, with an estimated value up to $800,000. It is one of under 75 surviving Apple-1 computers and one of the very few that remain operational
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John Ternus' first CEO memo to team Apple
For the record, here is incoming Apple CEO, John Ternus' first memo to Apple staff, shared September 1, 2026. You can read former CEO, Tim Cook's final staff memo here. What Ternus said "Team, Today, on my first day as CEO, I just wanted to send a quick n
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