Arnon Shimoni
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Overview
Startup marketing, billing, pricing, AI monetization by Arnon Shimoni. What is usage-based billing? Tokens, credits, and outcomes, explained in the controlled language of aircraft manuals. The unit changes. The meter does not.
News
What is usage-based billing? Tokens, credits, and outcomes, explained in Simplified Technical English
Before I begin the ASD-STE100 part, let me explain: I'm an airplane nerd (sometimes called "Avgeek"), and I really enjoy things that have to do with aviation. Well, aircraft maintenance manuals use a controlled language known as ASD-STE100. From here on o
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You gotta deal with the boring part first
Since 2024 the role of the CMO or marketer in a startup has really changed. Mostly, everyone has the same tools so everyone is producing the same slop at the same time. I can no longer remember times that I've read content that looks and sounds exactly th
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The current AI pricing was always going to go away
The current AI pricing was always going to go away because it just doesn't make sense. For whatever reason (lots of speculation) Microsoft canceled internal Claude Code licenses, there were widespread reports that Uber blew its entire 2026 AI budget in fo
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Pricing is a product surface
Pricing isn't an annual finance exercise where the CFO and the head of sales argue about a spreadsheet for six weeks. It used to be, but it isn't anymore. It's a surface because customers touch it more often than they touch most product features. Not only
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Contracted ARR considered harmful
There's a new acronym floating around AI fundraising decks: CARR. Contracted Annual Recurring Revenue. It sounds more rigorous than ARR, almost like someone in finance finally got involved - but it is, in practice, a way to make the number bigger while so
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