Atarim

Most agency care plans, including the first ones I sold, run on the empty gym membership model. The gym wants as many members signed up as possible. It also wants the gym itself as empty as possible, because every member who turns up costs money to serve.

Someone types a question into ChatGPT or Google, gets a full answer right there on the screen, and never clicks through to the site that answer came from. That's why a lot of your clients are watching their traffic drift down even though their rankings ar

You quote 100 hours at $10,000, which puts you at $100 an hour on paper, so you send the proposal feeling pretty smart about it. Then the project hits the review phase, and three months later it still isn't live. Your team is buried in 80-odd emails acros

What Is Model Context Protocol (MCP) in Plain English? The last time we overhauled our help docs, the featured images alone took a month because of all the manual labor involved. And that's before approvals. Ask our social media manager Zachery, he lived

You went all in. You've got the subscriptions, you've built the prompt library, and you can put together a page in an afternoon that used to take three days. And your projects still take exactly as long as they always did. If that's you, I want to say thi

Ever finished the actual work on a site in an afternoon, then watched the project drag on for another two months? That gap used to haunt me. For years I blamed myself for it. Then an envelope turned up in the mail and it finally clicked. Forty pages and a

Early on in my agency, the more responsive I was, the less I made. Took me years to work out why, and it isn't what you'd think, because it had nothing to do with discounting or bad clients or any of the usual suspects people point at. I discovered I had

When I started my agency, there was a sentence that paid for a lot of months."Your site isn't mobile friendly."That was £700, right there, and it was true for basically every site we'd ever touched. Not a hard sell. Not an invented problem. A real thing t

Who made Jaws?Steven Spielberg, right?Except he didn't hold the camera. He didn't build the sets. He didn't cut the film. Hundreds of people did all of that, and most of us couldn't name one of them.The taste, the final call, the name on the poster? His.A

Let me be straight about something I'm hearing a lot lately.I had a call with a member of our community recently, someone who's been doing this a long time. She'd lost a job to the client's nephew, who'd built a site in an afternoon.Not a competitor. Not