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Overview
At Automattic, we transform the web for over a billion people every month by solving problems that matter. Our passion extends beyond code—we share stories about design, our team, our products, and our process.
News
Meet Russell Prowse
We recently welcomed Russell to our Automattic Design team. Enjoy this brief interview with him.
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Build a WordPress theme without ever opening Figma
Two years ago, building a professional WordPress theme meant bouncing between design tools, code editors, and the browser. But in 2025, we built Crafted-a complete, production-ready theme-almost entirely inside the WordPress Editor itself. The creative pr
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Celebrating Polish creators at WordCamp Europe 2026
People flew home from Kraków with a dragon in their bags. A Renaissance portrait, too, and a hobby-horse rider out of local legend. WordCamp Europe came to Lesser Poland's capital this June, and the swag came from the city itself.
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Designing for Curiosity at Rodeo Adventure Labs
Not every redesign should make a site feel simpler. Some brands need their complexity because that is where the knowledge, stories, and character live. Rodeo Adventure Labs was one of those projects: a bike company shaped by exploration, experimentation,
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Agents, Agents Everywhere: Designing for AI Buyers vs AI Coworkers
In 2026 commerce, the term "agent" has become ambiguous, referring to both AI shoppers (Agentic Commerce) and AI workers for merchants (Agentic Merchant Operations). Distinct design principles are necessary for each type to enhance transparency and contro
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