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Overview
B2B Marketing provides actionable intelligence, data, events and training to help marketers maximize business performance and realise their potential.
News
Ghost Revenue: The Hidden Growth Problem Costing B2B Marketing Its Seat at the Table
Marketing creates demand long before a deal reaches the pipeline. It builds awareness, trust, credibility and buying intent-often months or even years before sales gets involved. Yet when revenue finally arrives, credit usually goes to the teams closest t
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5 Rebranding Lessons Event Brands Can Take From Cvent's Refresh
A successful B2B rebrand does more than change how a company looks. It sharpens what the brand stands for, reflects where the market is heading, and gives customers a clearer sense of why the business matters now. That is what makes Cvent's brand refresh
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Uncovered: We Break Down the Best B2B Demand Generation Agencies in the US 2026
Following the release of our 2026 US Agencies Benchmarking Report, we are highlighting the top US B2B marketing agencies. The report provides a clear view of the agencies setting the pace in one of the most competitive B2B markets. In this blog, we take a
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From Experimentation to Enterprise Value: What B2B Marketers are Getting Right (And Wrong) About AI
There's no shortage of AI conversations happening across the B2B industry, but one thing became abundantly clear during our recent B2B Marketing x Marcel Digital roundtable: while almost everyone is doing AI, very few organizations have figured out how to
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Spotlight: The Top B2B Content Marketing & Thought Leadership Agencies in the US 2026
Following the release of our 2026 US Agencies Benchmarking Report, we are highlighting the top US B2B Marketing Agencies across the US. The report provides a clear view of the agencies setting the pace in one of the most competitive B2B markets. In this b
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