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The eyes, ears and voice of beauty entrepreneurs. Daily industry news, industry knowledge, trend reports and data-driven content. Here for the Fierce.
News
An Anal Douche At Your Local CVS? Future Method Is Taking Butt Care Mainstream
Even as Americans have become less permissive about sex in recent years, anal sex products are going mainstream and rolling out to your local drugstore. Future Method, the sexual wellness brand created by anal surgeon Evan Goldstein, owner of Manhattan me
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Fewer Than 5% Of Sephora Brands Are Self-Funded. Here's How Maed Is Doing It
"Onboarding Sephora is like an Olympic sport," jokes Maed founder Denise Vasi, the actress, model and content creator turned beauty entrepreneur. "You're jumping in, and you're learning." A year into Maed's run at the beauty specialty retailer, that entre
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Men Are Spritzing, Slathering And Sculpting. Talons Believes Press-On Nails Are Next.
Henry Lee, who invented Lee Press-On Nails in the 1980s, was a man, and like most products in the beauty industry invented by men, his were aimed squarely (or roundly, ovally, almondly or stiletto-pointedly) at women. The brand's researchers even measured
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Target Is Taking Beauty Upmarket Without Ulta. Will Its Shoppers Follow?
Following the wind down of its multi-year partnership with Ulta Beauty, Target is making its boldest play yet for prestige beauty with an in-store concept that will test whether the mass-market giant can become a credible prestige curator and convince val
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"A Country Girl's Idea Of Glam": Dolly Parton's Real (And Fake) Beauty Legacy
The irony of Dolly Parton's first charting hit, "Dumb Blonde," is unmistakable. The lyrics she sang dripped with it-"Just because I'm blonde, don't think I'm dumb / 'Cause this dumb blonde ain't nobody's fool"-and her life, which ended Tuesday in Nashvill
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