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Overview
Sociologist exploring our horizons of worth. I write on beauty, spirituality, mental health, science, innovation, and institutional flourishing. Click to read Brandon Vaidyanathan, a Substack publication.
News
Can Work Be Beautiful?
Whatever we might think of work, many of us don't think of it as beautiful, and don't expect to. We might find it useful, sometimes enjoyable, sometimes meaningful, but more often, it's a grind. "TGIF!" we like to rejoice. We think of beauty, on the other
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Where do Britons really find beauty?
A few weeks ago, I shared highlights from a nationally representative survey of nearly 5,000 Americans showing where it is that they encounter beauty in their lives, and the ways in which it matters to them. We found that for the majority of Americans, be
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I Have the Power: How He-Man Made Me a Thief
I usually write here about the power of beauty to move us toward meaning and flourishing. But this is a more personal piece about the shadow side of beauty, and how it can mislead us. If you don't know who He-Man is: he was the musclebound hero of a 1980s
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Even daily AI users are worried about AI
Pope Leo XIV just released his first encyclical, Magnifica Humanitas: On Safeguarding the Human Person in the Time of Artificial Intelligence. It is the most substantive engagement any pope (or perhaps any institutional leader) has yet made with how techn
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Where do Americans really find beauty?
Where do you think the vast majority of Americans encounter beauty? This is a question I've been asking friends lately to see what they come up with. Some of them start with nature. Many are quick to bring up fashion and cosmetics, which is, after all, wh
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