Billo

Have you ever sat in a monthly review where every campaign dashboard looked fine, but the business had clearly become less efficient? Channel reports show respectable return on ad spend. The blended number says something else, and nobody in the room can e

YouTube just made two changes that don't line up with each other. It's counting views more generously, which makes every creator's numbers look bigger. At the same time, it's raising the actual payout bar, especially for YouTube Shorts monetization, so bi

Most Meta ad teams still treat creative diversity as a numbers game: more hooks, more headlines, more thumbnails. The algorithm disagrees. Meta now scores that disagreement directly inside Ads Manager. A new Creative diversity metric rates every ad set Lo

A food delivery app told me a human being has seen my order. "Human made." "A human will respond." These are becoming the new "organic," the new "non-GMO" - premium signals that won't work forever but buy trust right now, which is exactly what users are s

Not every brief takes the same amount of skill to pull off, and your payout should reflect that. Brief Complexity Bonus is now live for every brand on Billo, giving you a way to price the harder asks correctly before a creator ever picks up a camera. Ever