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Ask five departments at a university what "event management" means and you'll get five different answers, not because they're doing different things, but because each one is managing a different piece of the same puzzle. You might be the one planning the

Content updated in September 2026; Originally published in December 2025 Event industry trends are evolving fast. Budgets are tightening in some sectors and rising in others. Attendees expect more personalization and real-time communication than ever befo

Updated September 2026; Originally published September 2025 Your complete guide to event planning, operations, and ROI in Salesforce The best CRM for event planners is Salesforce because it connects event data directly to business outcomes like donations,

Updated in August 2026; Originally published in September 2025 Event check-in in Salesforce works by matching an attendee's QR code, barcode, or external ID to their record, then updating that record the moment a staff member scans it. There's no export,

Picture a two-day conference with three tracks running at the same time in three rooms, plus one hands-on workshop capped at twenty seats. Registration opens. Within the first hour, someone picks a Track A talk and a Track B talk that happen to run at the

If you sell table sponsorships, golf foursomes, or blocks of conference seats, you already know how this usually goes: one buyer pays for the whole group, and you're the one who ends up chasing the other names, dietary restrictions, and session picks by e

If you're the one updating a shared spreadsheet every time a sponsor table's guest list changes, or logging into a separate registration tool to double-check who's signed up for which breakout session, you already know your current setup wasn't built for

This information is accurate as of its last update in August 2026 Stova uses what it calls a native Salesforce connector, but the mechanics are a post-registration sync. Attendee data is captured in Stova first, then pushed into Salesforce once the attend

This information is accurate as of its last update in August 2026 EventSpark and Blackthorn are both Salesforce-native event apps, which means neither one requires syncing data back and forth between your CRM and a separate event tool. EventSpark covers r

This information is accurate as of its last update in August 2026 Is Swoogo Salesforce-native? No. Swoogo is a well-built, standalone event management platform that connects to Salesforce through a two-way sync, not a Salesforce-native application. Blackt