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Latest Content. Long before Michael Roberts became the chief marketing and communications officer of MetLife, he was an opera singer. But he used to never tell anyone. "Early on in my marketing career, I was shy about it because I wanted to make sure that I had credibility," says Roberts.
News
Coca-Cola's VP of design talks global redesign
The Coca-Cola Company has launched a new global visual identity system to support a new era of brand consistency across more than 200 global markets including: Latin America, Europe, the Middle East and Asia. The new design, which builds on the brand's ic
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DoorDash decides fans should benefit from football season too
DoorDash is giving fans an opportunity to profit, in a way, during the upcoming football season, with a new campaign that asserts, "Don't Fan For Free." The campaign will include special Saturday order-in deals as fans get ready for a day of college footb
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How brands are showing up at the U.S. Open
The pros are fine-tuning their games, and the fans are gearing up for the U.S. Open, which opens on Sunday, August 23, with its annual Fan Week. (Main Draw matches begin on the 30th.) With more than one million fans expected to visit the Billie Jean King
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State Farm gets personal in new NFL ads
State Farm has dropped a new campaign for the NFL season that pushes the brand's ongoing tag line that having insurance isn't the same as having State Farm. In the four new spots, Jake from State Farm creates a personalized ad to highlight how State Farm
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Stonyfield offers Back-to-the-Farm spa experience
Groupe Lactalis' Stonyfield Organic brand is giving consumers a chance to live the cushy life of their cows at the first-ever Organic Cow Spa at one of their farms in Maine. The bookable services, which include massages, meditation and journaling areas, a
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