Campaign Brief Asia

Over the years, HDFC Bank's Vigil Aunty has become one of Indian banking's most recognizable and enduring fraud-awareness platforms, making digital safety simpler, more relatable and easier to remember. Now, HDFC Bank and Kinnect are taking the platform i

Income Insurance Limited (Income Insurance) has partnered with Leo Singapore to release "Worlds Apart", the latest chapter of its Happy Travellers platform. The five-part travel show follows two travellers as they journey through China, uncovering how one

MAD STARS, an international awards program and creative festival spanning marketing, advertising and digital content, based in Busan, South Korea, is marking its 20th anniversary in 2027 by charting a new direction: a global creative platform without lang

VIRTUE Asia, V47 Entertainment and COL Group have launched 'Inside Microdramas', the world's first upfront dedicated to microdramas and the rapidly expanding vertical entertainment economy, creating a new marketplace where brands, creators, platforms and

After teasing fans with mysterious character silhouettes popping out of its iconic bucket and hinting that something seriously cute was on the way, KFC Thailand is finally revealing the surprise. Meet "KFC SANRIO CHARACTERS," a special campaign celebratin

At fashion week, everyone dresses for the entrance. But what if the look had to last forever? What would your final fit say about you? That was the question beauty brand LUX brought to the red carpet by putting Singapore's best-dressed attendees on the sp

Under Armour has today unveiled its new Asia-Pacific brand platform, COMMIT, bringing to life the commitment stories and moments of athletes who keep showing up for the sports they love. The platform reflects Under Armour's belief that what draws people b

The clock is ticking. Submit your work to LIA before the final entry deadline of Monday, 31st August. The winners of LIA set the bar for creative excellence each year. Winning a LIA statue has opened doors and earned winners worldwide accolades and recogn

This Merdeka and Malaysia Day season, two of Malaysia's most beloved brands are joining forces for the very first time. KFC Malaysia and Mister Potato have partnered with VML Malaysia to unveil the KFC x Mister Potato Series, a limited-time collaboration

Each week Bestadsontv.com the global arm of Campaign Brief showcases standout global advertising work as reviewed by a top international creative director or team. This week's best film is JCPenney's 'Retail Rejuvenation' via Mischief @ No Fixed Address.