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Overview
Chaotic Flow. When your SaaS business is well aligned, your SaaS customers consistently take positive actions that lead to positive business outcomes: they try, they buy, they upgrade and they refer you to a friend.
News
The PR 2.0 ethical dillema - The Medium versus the Message
Web 2.0 is blurring the lines between PR and marketing, and IMHO to be successful in PR 2.0 and Marketing 2.0 you have to get these two fundamental shifts.
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Report
B2B SaaS Flies in the Ointment - Old enterprise habits die hard
The pitfalls of falling into old enterprise software habits when launching a B2B Software as a Service.
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Report
B2B SaaS Flies in the Ointment - Not enough leads - Part 1
How many SaaS companies don't go after large enough markets.
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Report
B2B SaaS Flies in the Ointment - Not enough leads - Part 2
Why SaaS companies should emulate and act like pure Web companies.
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B2B SaaS Flies in the Ointment - I can't turn a profit
Why SaaS companies should focus on increasing efficiency and reducing cost.
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