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Overview
Commoncog publishes ideas & business cases to help you get good at business faster. Read by 9k+ investors & execs each week.
News
1st Sept 2026: An Increase in Membership Prices
Commoncog will be increasing membership prices from $250 a year to $360 a year on the 1st of September, which is next month. This rounds to $30 a month.Old members will not be affected: you'll continue to pay whatever you were paying before.If you'd like
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What Does It Look Like When You Handle Disruption Well?
Sometime back I said that Commoncog will, as a service to members and readers, begin publishing cases of people and businesses who have had to go through disruption. We'll look at cases where folks handled such disruption well, as well as cases where they
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Tactical Decision Game with John Schmitt
You're receiving this email because you're a Commoncog member. Boy do I have a special announcement for you.Last week, NDM researcher Jared Peterson ran a successful Tactical Decision Game (TDG) session with many Commoncog members present. A TDG is an acc
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How Moats are Built
About two weeks ago, a Commoncog member asked if "all successful businesses really so simple/dull that they all cleanly map to the 7 Powers?"The answer to this is interesting. It is interesting because it might not be obvious, and also because we can anch
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Using the Quartz Crisis to Make Sense of Technological Disruption
A couple of months ago, I published How Experts Sensemake, which explains the best theory of sensemaking we currently have. I argued that that theory - The Data-Frame Theory of Sensemaking - is very useful to internalise, because we can adapt it to unders
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A Retrospective on Goldratt's Thinking Tools
Some of you will already know that over the past six weeks or so, we've had five workshops from Roger Williams, teaching us Eliyahu Goldratt's Thinking Tools. What made these workshops particularly practical is that we were using several tools that Roger
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Did Quartz Really Kill the Swiss Watch Industry in the 70s?
This was the text of the Commoncog newsletter, sent 25th June 2026. This week's Commoncog case is ... well free, though you might not want to read it. We've also got two members-only case reactions.Heh, boy do I have a predicament this week.I was travelli
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Cate Hall Q&A on Agency
I'm pleased to announce a special Commoncog members-only live Q&A with Cate Hall, the author of the upcoming book You Can Just Do Things: How High-agency People Get What They Want Out of Life. If you've been a Commoncog member for a bit you may already kn
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Sensemaking as the Heart of Expertise
A few weeks ago I wrapped up a short series on sensemaking. The explicit goal of that series was to give you better methods to make sense of a potentially disruptive new technology - which at the time of publication (and probably for a few more years yet)
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Reflections on the Software Dark Factory Q&A
This was the text of the Commoncog newsletter, sent June 3rd, 2026.I'm currently travelling and recovering from the flu, so I don't have the capacity for a full update this week. I'll keep this one short.Yesterday, I hosted a private, Commoncog members-on
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