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Overview
Communicate is a multi-format, engaging platform on a mission: to help our stakeholders understand and activate the digital transformation reshaping the advertising & marketing industry in the GCC and beyond.
News
Publicis Groupe Middle East Appoints Lizzie Dewhurst as CMO
Publicis Groupe Middle East today announced the appointment of Lizzie Dewhurst as Chief Marketing Officer, a newly created role in which she will lead marketing and corporate communications for the Groupe across the region. Lizzie returns to the Groupe wi
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Fuse MENA appoints Freddy Farhat to drive sports partnerships growth
Fuse MENA, the global sport and entertainment marketing agency, part of Omnicom Media, is stepping up its sports marketing ambitions with the appointment of Freddy Farhat as Senior Director - Sports Partnerships. Farhat joins from Dentsu Sports Internatio
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Longevity economy set to reshape GCC consumer behaviour and brand strategies
Marketing has spent decades treating age as destiny. Consumers are divided into generations and targeted according to assumptions about what people in their twenties, forties or sixties should value. The longevity economy is beginning to disrupt this mode
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The price of everything and the value of nothing
Every pitch begins with potential. The problem is how it ends. But why does this matter now? The pitching process hasn't fundamentally changed in years. What has changed, dramatically, is everything around it. The metrics clients use to evaluate success h
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Data is the new currency: Why out-of-home is finally growing up in the GCC
For decades, out-of-home(OOH) was advertising's blind spot, the one channel every brand insisted "worked" and no CMO could actually prove. You bought the biggest board on Sheikh Zayed Road, you crossed your fingers, and you moved on. Ihab El Yaman, founde
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