Consumer Goods Technology

Following an extensive marketing push, the company had to be prepared for a demand spike at any time.

Learn who will oversee the brand's marketing strategy, positioning and digital initiatives as it continues to invest in new products, retail expansion and brand-building initiatives.

AI adoption may be dominating corporate agendas, but for consumer goods marketing teams, the biggest obstacle is translating an enterprise-level AI mandate into something employees can actually use.

Join Sta-Romana and hundreds of cross-functional leaders in Chicago this October to explore where consumer control ends, algorithmic influence begins and how your team can stay ahead of the curve.

Since taking on the role, Perez has helped deploy a tech roadmap, introducing accountability protocols, identifying areas of collaborative opportunity and diving deeper into artificial intelligence.

The Kentucky-based spirits supplier will use the platform to plan, order, track and measure POS activity across its portfolio of brands.

This is part of P&G's expansion plans for its health care segment as it aims to meet growing consumer interest in self-care, prevention and personalized wellness.

Arlotta-Routh returns to Coca-Cola after working for the company from 2011 to 2015. Get the details.

Learn what Hershey has identified as top shopper trends as a result of its GLP-1 consumer research.

The full portfolio of products will be made with only natural colors, 1 year ahead of initial schedule. Learn more.