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Overview
CGT exists to inform, empower and connect industry-leading consumer goods execs who seek transformational business growth through the implementation of innovative tech.
News
How Unilever's FIFA Product Plan Came to Life With AI, Data, Digital Twin Tech
Following an extensive marketing push, the company had to be prepared for a demand spike at any time.
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Death Wish Coffee Appoints Chief Marketing Officer
Learn who will oversee the brand's marketing strategy, positioning and digital initiatives as it continues to invest in new products, retail expansion and brand-building initiatives.
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Report
How to Move AI From Strategy to Execution
AI adoption may be dominating corporate agendas, but for consumer goods marketing teams, the biggest obstacle is translating an enterprise-level AI mandate into something employees can actually use.
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Algorithms, Loyalty, Execution: Haleon's Joe Sta-Romana to Take the Stage at Consumer Goods Sales & Marketing Tech Summit
Join Sta-Romana and hundreds of cross-functional leaders in Chicago this October to explore where consumer control ends, algorithmic influence begins and how your team can stay ahead of the curve.
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Talking Rain Tech VP Marlee Perez Leads Data, ERP Overhaul
Since taking on the role, Perez has helped deploy a tech roadmap, introducing accountability protocols, identifying areas of collaborative opportunity and diving deeper into artificial intelligence.
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