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Overview
DAIOM is an AI-driven consulting firm executing data analytics, digital and growth marketing, and omnichannel strategy to integrate online and offline realms spanning e-commerce, retail, BFSI, and SaaS sectors.
News
What Is the Real Role of MarTech in Healthcare?
A few weeks ago I was speaking with a doctor who runs her own clinic.She said something that stayed with me. As a regular doctor, your job is the patient in front of you. But the moment you run your own practice, the job doubles. You are now managing pati
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How to Read YouTube Analytics: 5 KPIs That Drive Monetisation
Over the last ten months I've been managing Dilse Omni, our podcast, and most of that time I've been obsessed with the analytics. Sitting with the numbers after every episode, trying to work out what held people and what lost them. A lot of it was being w
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The Inventory Trap That Keeps Every Growing Brand Cash-Strapped
There's a saying in business that every founder eventually learns the hard way:"Top line is vanity, bottom line is sanity, cash in the bank is reality."Most product businesses chase revenue first. Then they work on profitability. But even after cracking b
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Building a D2C Footwear Omnichannel business - the Neemans Way!
Growing up, when someone said shoes, Bata was the first name that came to mind.Then came the Nike, Adidas, and Puma phase. And over the last few years, we've seen a wave of D2C brands enter the market, each with its own story and promise.But one problem n
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India's 4.12 Million Creator Economy Isn't What You Think It Is
Influencer marketing has become a non-negotiable part of every brand's playbook, and the market is growing in leaps and bounds.India went from 0.96 million creators in 2020 to 4.12 million in 2025.But ask most brands about the actual results, and the exci
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