DecisioningIT

Canada's new light-vehicle market had another good month in August. DesRosiers Automotive Consultants estimates that roughly 168,000 vehicles were sold, up 5.4% from about 160,000 in August 2025. That makes three consecutive months of year-over-year growt

DecisioningIT Blog, August 2026 On August 5, 2026, Subaru Corporation and Subaru Canada announced the creation of a captive finance subsidiary in Canada. The new entity will offer retail loans, leases and dealer inventory financing directly to Subaru cust

TransUnion has just released its Consumer Pulse study for the second quarter of 2026 (survey conducted April 29 to May 13, 2026, among 988 Canadian adults). As it does every quarter, the study measures household financial health, credit intentions and fra

Leave your VP of Marketing unsupervised for five minutes… …and suddenly there's a 𝟯𝟯% 𝗢𝗙𝗙 𝗽𝗿𝗼𝗺𝗼𝘁𝗶𝗼𝗻. Apparently, I nodded "yes" during a meeting while thinking about something else. So… here we are. (𝑊𝘦'𝘳𝑒 𝑝𝘳𝑜𝘣𝑎𝘣𝑙𝘺 𝘯𝑜𝘵 𝘵ℎ𝘦 𝘰𝑛𝘭𝑦 𝑜𝘯𝑒𝘴 𝘸ℎ𝘰'𝘷𝑒 𝑒𝘷𝑒𝘳 𝘸𝑜𝘯𝑑𝘦𝑟𝘦𝑑,

Automotive dealers: what percentage of your customers are you leaving to used vehicle dealers who specialize in automotive financing? Most dealerships simply don't know the answer. For nearly three years, I traveled across Canada meeting with executives f

Nobody likes filling out a financing form. Not the customer, who finds it long and stressful. Not your web agent, who asks the same questions a hundred times a day. Not your F&I manager, who sometimes finds out too late that the deal won't go through. SAM

I love the contrast between what dealerships focus on and what customers actually need. Here's what customers are feeling right now. If you have kids like I do, you already know: groceries, insurance, everything went up. So I'm not surprised to read that

Montreal, March 9, 2026 - Otogo and DecisioningIT have announced a new partnership that will enable dealerships to receive prospects already engaged in the financing process. Through this integration, visitors to Otogo.ca can now complete a financing preq

2026 Is Becoming the Year of Structure in Automotive Financing Over the past two months, automotive finance has entered a new phase. AI is everywhere - in CRM systems, desking tools, lead handling, digital retail flows.Everything feels faster. At the same

AutoTrader recently introduced its own GPT, embedded directly into its platform. On the surface, it might feel like an expected product update. In reality, it signals a much deeper shift in how vehicle discovery, financing, and decision-making are about t