DecisionMarketing

Selfridges has appointed its first head of product and data in a new consolidated leadership role, combining oversight of digital experiences, omnichannel retail technology, CRM platforms, and enterprise data ecosystems as it seeks to get ever closer to i

UK consumers might be continually signing up to loyalty schemes but most still feel they are treated no differently from regular customers, with shoppers growing increasingly disengaged from programmes that feel generic and unrewarding. That is according

Ikea is challenging the likes of eBay and Vinted by prepping the launch of its own second-hand marketplace in the UK later this year, with Ikea Family members able to buy and sell pre-owned furniture directly from one another. The move, which has seen the

General Mills-owned Tex-Mex food brand Old El Paso is celebrating the joyful, unapologetic messiness of dinnertime by encouraging the nation to gather around the dining table and reclaim those moments of authentic connection that come with sharing a meal.

Gen Z might be at the top of most marketer's target audiences but it seems brands are no closer to finding out what makes them tick, with nine out of ten 14- to 29-year-olds claiming firms do not get them. So says a new report by Cl!ckbait - Mischief's yo

Three Mobile is championing the role of mobile networks in helping people embrace more fun, spontaneity and connection in everyday life with the launch of a new brand platform, "Let Fun In". Created by Wonderhood Studios, the activity is rooted in the ins

KFC is tying the knot with Rhône Valley wine brand La Vieille Ferme for a pop-up wine bar in Shoreditch London for what is claimed to be "the summer's most delicious chicken love story". "Coq au Vin" is a joint collaboration arranged by the two brands and

B&M, one of the UK's fastest-growing discount retailers, is hunting for its first head of data and AI as part of a major recruitment drive to put tech at the heart of its operational decision-making, supply chain, business planning and customer experience

"96 degrees in the shade, Real hot, In the shade, 96 degrees in the shade, Real hot (oh, yes), In the shade." With apologies to Third World, who would have thought Blighty could be so sticky? Yep, fresh back from the "Great DM Dream Team Summer Getaway" t

Trapped wind anyone? No, us neither, but apparently it is a major issue for some, and, equally concerning, it seems that man's best friend - the humble pooch - has been unfairly taking the blame for human flatulence for generations. Who knew? Well, it see