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News
Selfridges unites digital, data and tech under new chief
Selfridges has appointed its first head of product and data in a new consolidated leadership role, combining oversight of digital experiences, omnichannel retail technology, CRM platforms, and enterprise data ecosystems as it seeks to get ever closer to i
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Loyalty schemes failing to make us feel special, say Brits
UK consumers might be continually signing up to loyalty schemes but most still feel they are treated no differently from regular customers, with shoppers growing increasingly disengaged from programmes that feel generic and unrewarding. That is according
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Ikea takes on resale giants with furniture marketplace
Ikea is challenging the likes of eBay and Vinted by prepping the launch of its own second-hand marketplace in the UK later this year, with Ikea Family members able to buy and sell pre-owned furniture directly from one another. The move, which has seen the
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Old El Paso puts the crunch back into family dinnertime
General Mills-owned Tex-Mex food brand Old El Paso is celebrating the joyful, unapologetic messiness of dinnertime by encouraging the nation to gather around the dining table and reclaim those moments of authentic connection that come with sharing a meal.
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You totally don't understand us, Gen Z tell marketers
Gen Z might be at the top of most marketer's target audiences but it seems brands are no closer to finding out what makes them tick, with nine out of ten 14- to 29-year-olds claiming firms do not get them. So says a new report by Cl!ckbait - Mischief's yo
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