Digible

AI is changing the leasing experience, but success depends on more than just adopting new technology. In this episode, Reid sits down with Scott Allan, Chief Revenue Officer at Property Vista, to discuss how AI is reshaping the entire leasing journey-from

AI can save your team hours every week. But then what? In this episode, Reid sits down with Jamie Gorski, Co-Founder of Journey Lens and Founder of Catchpoint Collective, to explore what happens after AI creates efficiency. They discuss why many organizat

In multifamily marketing, creating content has never been easier. AI can write captions in seconds. Templates can scale campaigns across dozens of properties. Content calendars can be built months in advance with just a few clicks. Organic social content-

Your Website Is Already Collecting Valuable Data. Are You Using It? For years, multifamily marketers have been obsessed with one thing: data. Lead attribution. Conversion rates. Cost per lease. Marketing-qualified leads. Tour-to-lease ratios. None of thos

The latest technology isn't always the right technology. In this episode, Reid sits down with Christian Davis of Lighthouse to discuss why multifamily operators need to evaluate AI, automation, and emerging PropTech through the lens of data, not fear of m

Technology is changing the way multifamily operates, but great leadership is still what makes the biggest difference. In this episode, Reid sits down with Josh Hinchley, Vice President of Marketing & Technology at Sentinel Management, to discuss how organ

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What if the biggest problem with multifamily marketing isn't the technology-it's the messaging? In this episode, Reid sits down with Lia Nichole Smith of Spherexx to explore why brands spend too much time talking about features and not enough time underst

Your Website Is Already Collecting Valuable Data. Are You Using It? Your apartment website works hard. It showcases floor plans, highlights amenities, displays gorgeous photography, and hopefully convinces renters to schedule a tour. But here's the bigger