Digiday

Subscribe: Apple Podcasts Spotify There's a lot of promise in agentic media buying. The issue is in the governance. Butler/Till should know. The independent media agency has been testing programmatic media buying agents for months now, concluding at least

Time is selling ads to AI agents. Perplexity refuses to let them work. Less than two weeks after Digiday reported that Time had started serving ads inside the markdown versions of its webpages, aimed at AI agents rather than human readers, Perplexity conf

Rising costs associated with AI tokens are forcing marketing services groups to confront hard questions about how much they should be spending on AI. Token usage is "exploding" at Monks, according to co-founder and chief AI officer Wesley ter Haar. That's

Public markets are becoming an uncomfortable place for many companies in the sector, and while that's been widely known for some time, the latest quarterly earnings have underlined that. Increasingly, though, there's a theory that many in this cohort will

Walmart's advertising platform is giving brands more control over where they show up in searches, changing how their ad budgets are spent.

TikTok Shop is increasingly drawing higher-priced home and lifestyle brands due to increased user trust and improvements in logistics.

CPG conglomerates are increasingly seeking out science-backed, high-growth brands to add to their portfolios as consumer priorities shift.

One of Best Buy's big priorities this year is pushing a new generation of RGB LED TVs to consumers, many of whom bought a new TV in 2020.

This week, Glossy checked in on K-beauty's growth beyond traditional beauty categories like makeup and skin care.