Digiday
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Overview
Digiday is the leading voice of the media and marketing industry and how they are being disrupted by technology.
News
Why agentic media buying is becoming a client-by-client configuration job
Subscribe: Apple Podcasts Spotify There's a lot of promise in agentic media buying. The issue is in the governance. Butler/Till should know. The independent media agency has been testing programmatic media buying agents for months now, concluding at least
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Perplexity blocks Time's ads served to AI agents, calling them 'deceptive'
Time is selling ads to AI agents. Perplexity refuses to let them work. Less than two weeks after Digiday reported that Time had started serving ads inside the markdown versions of its webpages, aimed at AI agents rather than human readers, Perplexity conf
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S4 and Monks are trying to get ahead of rising AI token costs
Rising costs associated with AI tokens are forcing marketing services groups to confront hard questions about how much they should be spending on AI. Token usage is "exploding" at Monks, according to co-founder and chief AI officer Wesley ter Haar. That's
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Ad Tech Briefing: More take-private deals are on the horizon, here's what to look out for
Public markets are becoming an uncomfortable place for many companies in the sector, and while that's been widely known for some time, the latest quarterly earnings have underlined that. Increasingly, though, there's a theory that many in this cohort will
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