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Overview
Top of page THIS IS Dje'ka Angelika Attwood is the Founder and Creative Director of Dje’ka Marketing, a neuromarketing-led B2B agency helping brands in manufacturing, SaaS, and niche industries stand out through clarity, behavioural insight, and trust-driven strategy.
News
How B2B CMOs Build an ABM Remarketing Engine to Convert Dark Web Traffic into Enterprise Revenue
Up to 70% of the B2B buyer journey happens anonymously on the dark web before a lead ever fills out a form. Learn how forward-thinking CMOs leverage an ABM Remarketing Engine to deanonymise web traffic, capture high-intent accounts, and systematically tur
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Report
The Billion Dollar Illusion: Why Enterprise Software Go To Market Strategies Are Fundamentally Broken
The High Cost of Late Signals in the Enterprise Buying Cycle Every morning, enterprise software executives look at their revenue dashboards and confront a brutal mathematical reality. The market for core infrastructure, whether it is an enterprise resourc
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The End of Safe B2B Marketing and the Demand for Attention Through Risk
The era of safe B2B marketing is officially over. To break through the noise and win buyer attention, brands must move past comfortable formulas and learn to embrace creative risk.
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Report
The SaaS Outbound Crisis: Intelligence Is Being Applied at the Wrong Layer
Both recipients and platform-level filtering systems have become increasingly effective at identifying and deprioritising messages that exhibit characteristics associated with scaled outbound communication, whether through learned attention patterns or ma
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Report
Buyer Intent for Membership Organisations: How CRM and AMS Vendors Identify Future Buyers Before Competitors
Buyer intent for membership organisations is often misunderstood. Learn how CRM and AMS vendors identify real buying signals, validate pain, and find future buyers before competitors.
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