Elie Berreby
semking.com
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Overview
I'm Elie Berreby. I've got 18+ years of experience in international and technical SEO strategies. I've worked remotely for more than a decade!
News
Google updated its GSC documentation after my posts but synthetic impressions are still logged
Google updated its Search Console documentation TWICE after the post I wrote exactly one month ago (on April 3, 2026). I documented how Google's initial statements regarding synthetic impressions were incomplete, detailing the specific impact on both 𝗖𝗧𝗥
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The GEO Matrix: 24 Ways Marketers Mask Basic SEO as Neural Engineering
24 SEO concepts GEO gurus overcomplicate for maximum fees:1) They won't say they are buying links but they might explain they have to "financially incentivize knowledge-graph insertions"2) They won't try to get dofollow links, they will try to "acquire un
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Google admits a "logging error" but claims GSC metrics weren't affected. The math says otherwise.
Google just stated that "A logging error is preventing Search Console from accurately reporting impressions from May 13, 2025 onward" (April 3, 2026). I welcome the correction, but Google isn't being fully transparent. The impressions were, at least in pa
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Top overachiever in AI Search according to Similarweb's Generative AI Brand Visibility Index report
Top overachiever in AI Search! Similarweb's new Generative AI Brand Visibility Index report confirms that our brand is officially over-represented in AI answers! I've been working quietly behind the scenes to optimize our AI visibility, and seeing these e
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Google Search ranking improvements are artificial. Here's why.
Unsolicited SEO post: I'll explain why no individual or agency should take credit for the rank improvement we can all witness in the Google Search Console. To do so, I have to explain step by step why this is entirely artificial. 1. Google recently deprec
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