EveryoneSocial
everyonesocial.com
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Overview
EveryoneSocial is an employee advocacy platform trusted by enterprise communications, marketing and compliance teams. Founded in 2012 by a team that still works on product and customer programs, it runs a fully remote workforce across the lower 48 United States and keeps an open application for candidates. The company is headquartered in Sandy, Utah, United States.
News
Why Your Employee Advocacy Program Won't Work Without Executive Sponsorship
Executive sponsorship is the strongest predictor of early advocacy adoption. Who to activate first, how to match the ask to the executive, and why the real work is coordination.
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Report
The Full Attribution Picture: Advocacy Attribution Is a Plumbing Problem, Not a Data Problem
Attribution has two halves: who engaged, and what happened after the click. Most broken attribution is last-mile plumbing in your own stack, not the advocacy data.
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Report
The Scariest Screen in Your Advocacy Rollout Is One You Didn't Write
Employees hit a third-party consent screen at the moment of maximum momentum and stop. Trust objections are timing problems: answer them before the screen appears.
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Report
Clicks Per Share Halved in Two Years. Your Program Didn't.
First-party data across 188 enterprise programs: clicks per share halved while engagements held flat. A click-based scoreboard is grading the platform, not your program.
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Report
Your Leaderboard Is Working for Five People and Against Everyone Else
Recognition beats prizes, and the same five names winning three months straight tells everyone else the game is not for them. Design against your top performers.
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Report
Your Advocacy Program Doesn't Have a Content Problem. It Has an Oversupply Problem.
Struggling programs publish more when they should publish less. A hard cap, named owners, and one test: would an employee share this without feeling like they're doing corporate PR?
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The Scoreboard You Pick in Week One Decides Your Renewal
Program health metrics belong to the admin. Business impact metrics belong to whoever signs the check, and they only exist if you chose them in week one.
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Programs Don't Die at Launch. They Die in Month Three.
The real failure mode is a good launch followed by a silent quarter, and the early-warning signals show up four to eight weeks before anyone names the problem.
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The Fastest Path to a Company-Wide Program
Company-wide is the right ambition. The programs that get there fastest all start the same way, and the ones that stall usually die in their own reporting.
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How to Measure Employee Advocacy ROI (Without Counting Shares)
Share counts do not prove value. Here is the framework for proving what employee advocacy actually returns: incremental reach, EMV, and pipeline influence.
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Offices
Where the company hires and what each office is for
Cities
1
Hiring now
0
Countries
1
Sandy
United States
HQ
10-50 est. staff
Financials
Total raised
$7.6M
Latest round
Venture - Series Unknown
Funding rounds
1
Funding rounds
| Round | Announced | Amount | |
|---|---|---|---|
| Venture - Series Unknown | 2020 | $7.6M | Details |