evolveMKD

Public relations has always been an industry of relationships, whether with clients, vendors, colleagues, or the media. Great relationships with clients can lead to future new business prospects, strong colleague relationships create effective account tea

It's hard to believe that a full year has passed since I joined EvolveMKD as a recent graduate, eager to begin my career through EMKD's fellowship program. Over these past 12 months, from fellow to Account Executive, I've experienced countless learning op

Our VP of Strategy & Insights when he hears about vanity brand metrics Brands are drowning in data and somehow starving for insight. Impressions are up, engagement is healthy, but the bottom line is suffering; what gives? The problem is the brand metrics

EvolveMKD CEO Megan Driscoll joined the MM+M Podcast to discuss Influencer impact in cash pay care. Demand today is shaped long before any clinical interaction, with influencers across both HCP and consumer ecosystems playing a central role in driving awa

The aesthetics and skincare verticals were early adopters of influencer marketing, proving that real results shared by real people outweigh polished brand creative every time. But as we move through 2026, the landscape has matured-and so has the consumer.

Over the last decade, newsroom staffing has steadily declined while content expectations have continued to grow. Many journalists now cover multiple beats, publish several stories per day, and manage their own social promotion on top of reporting. Accordi

Graduating from college and stepping into your first full-time role can feel overwhelming, especially in an industry as fast-paced and constantly evolving as PR. When I joined EMKD as part of its first-ever PR Fellowship group, I was also stepping into my

How forward momentum, fearless thinking, and purposeful partnership define the future of growth Momentum has a feeling. You know it when you have it. And you feel it just as clearly when you don't. In the Chinese zodiac, the Year of the Horse symbolizes s

This week's Omnicom-IPG merger, with 4,000 jobs cut and legacy names like FCB and DDB disappearing, is more than industry news. It's a reminder of something we all know but rarely say out loud: Big agencies are built for scale. Independent agencies are bu

YouTube has come a long way from its early days of casual vlogs and viral cat videos. Today, it's a global entertainment powerhouse, rivaling traditional media giants like Netflix and HBO, and shaping the way many people consume, create, and connect throu