2026 HubSpot, Inc.

In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were thinking. img class="hs-cta-img " style="height: auto !important; width: auto !important; max-width: 100% !i

Few phenomena within the creator economy have moved as fast as AI's embrace. What was once treated with anxious suspicion is now more widely viewed as a necessary strategy. Last year, according to Kameron Buckner , founder of Social Docket , which helps c

Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line-test before you send. But for enterprise and mid-market teams, doing the basics well is rarely where performance stalls. The gap shows u

Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer. img class="hs-c

Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visitors to the major answer engines climbed from 634 million in Q1 2025 to 904

How much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a month for a full-service agency program that handles everything for you - with a wide middle in between. img class="hs-cta-img " style

G2's 2026 Answer Economy research found that 51% of B2B software buyers start their research with an AI chatbot more often than Google. That shift means marketing teams need to track not only traditional search performance but also how AI assistants and a

Over the past few months, I noticed a pattern while researching for clients. When I searched Perplexity for B2B reports or insights that I could cite for a project, the source list would look like this: Gartner, McKinsey, peer-reviewed paper, then … John

Answer engine optimization is disrupting search as we know it. What once was predictable - add a keyword, focus on high-quality backlinks, increase your domain rating - has become a new game that doesn't play by the same rules. img class="hs-cta-img " sty

For years, we ran data studies at Semrush the way most similar companies did: whenever someone had a good idea and whenever there was time to spare. Mostly, though, our efforts were limited to one or two major reports a year. Then two things happened at o