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Overview
Ellipsis is the world-leading AI search ("AI SEO" or "GEO") agency. We help B2B technology companies get more leads from ChatGPT, AI Overviews, and legacy SEO.
News
GEO vs SEO
You've heard that ChatGPT is turning into a real lead source. Your LinkedIn feed is certainly full of people saying so, and at least one of them has already quoted you for GEO on the back of it. Nobody seems able to tell you how SEO and GEO genuinely diff
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The G2 page you're optimising isn't the one AI reads.
Most B2B marketers chase reviews on G2's main listing and refresh their product page to shape what AI says about them. AI is reading something else entirely - and the page that matters is the one your team probably hasn't looked at. Two things about G2 ha
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AI isn't a black box. Here's how to steer what it says about your brand
Most B2B marketers believe they can't influence AI's articulation of their category. The data says otherwise - and the mechanism is well understood and measurable. Most B2B marketers I talk to believe two things about AI search. The first is that buyer de
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"GEO" as a label doesn't make any sense - an LLM is not an engine
The SEO industry has quickly relabelled itself "GEO", or "Generative Engine Optimization". I can't stand "GEO" as a label, because it doesn't make any sense. I have 2 issues: 1. "Generative" is too broad GenAI includes image, video, audio, and text genera
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How Much Does SEO Cost? Factors That Shape Pricing
Quality SEO starts at a few thousand dollars monthly because you need to optimize for Google, ChatGPT, AI Overviews, and whatever search platform emerges next. A successful search campaign demands a rare level of strategic expertise and execution - especi
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