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Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in the industry, the behemoth agency networks were seen as the only answer. However,

Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you decide to found a second agency - The Academy - after previously setting up Mischie

Simon Strand is Sweden's most influential PR consultant in digital channels and was awarded the Cision PR Influencer Award 2018 at the Spinn gala in Stockholm last week, Cision's Oskar Larsson reports. For eight consecutive years, Cision has sponsored the

At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their fellow professionals to embrace new ways of thinking and working, whether that b

Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the midst of a renaissance. After a prolonged period of big agency posturing in which ev

Here's a round-up of this week's PR news, featuring our CommsCon content, Curzon PR's Farzana Baduel and senior hires at Golin, London Stansted Airport and Stir. CommsCon Watch our CommsCon highlights video to see the key insights gleaned from the event.

Farzana Baduel, founder and CEO of Curzon PR, talks about being an ambassador for the Oxford Foundry's L.E.V8 Women programme, how women can become PR leaders and combining a "boutique" agency with international clients. Congratulations, you have been cho

The PR profession needs to move away from the mentality of hiring "people like us" to improve diversity in the sector, a panel of industry experts stated at CommsCon. The panel - held in association with the CIPR Greater London Group - discussed research

"Young people give a fk" was the message LADbible's head of comms Peter Heneghan presented to the assembled audience of PR professionals at CommsCon. He highlighted that the social publisher's younger audience wanted to see purpose-driven stories focused

Here's a bumper round-up of the last two weeks' PR news, featuring our CommsCon content, the PRCA National Awards and wins for Smarts Communicate and Citypress. CommsCon Thank you to everyone who attended CommsCon last week. We have written-up some of our