Gtmengineering
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Overview
GTM Engineering is the practice of building production go-to-market systems — workflows, data pipelines, and AI agents — instead of slides. Weekly playbooks for GTM engineers, by Clay.
News
What I told 16 CROs about GTM AI transformation
KKR, the private equity giant, recently had me present to 16 of their portfolio Chief Revenue Officers on GTM AI transformation.To be honest, I was a bit nervous. Then I realized presenting to a room filled of CROs is as new to me as those CROs actually u
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Agents now have an email address. 11 use cases with Clay unlocked.
Welcome to The GTM Engineering Newsletter. Hi, I'm Alex, one of the first GTM Engineers at Clay. Subscribe to skill up on GTM Engineering, AI, and learn about the most interesting startups impacting GTM. You'll be in good company with join 7,600+ GTM oper
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I'm cloning Clay's 8,000-page pSEO system (generates 25% of traffic) to test this hypothesis
Welcome to The GTM Engineering Newsletter. Hi, I'm Alex, one of the first GTM Engineers at Clay. My goal is to help you skill up on AI and build modern GTM growth systems. Over the past 2 years, I've helped NVIDIA, Reddit, Twilio, Atlassian, and many othe
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31 learnings from 2 years in GTM Engineering
Welcome to The GTM Engineering Newsletter. Hi, I'm Alex, one of the first GTM Engineers at Clay. My goal is to help you and your team skill up on AI and engineer modern GTM systems. Over the past 2 years, I've helped NVIDIA, Reddit, Twilio, Atlassian, and
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Playbook: how to replace ZoomInfo with Clay & Exportly (and what gets better)
For a long time, ZoomInfo was considered the gold standard data provider. Then Clay pioneered GTM Engineering and the data marketplace. Now most companies want to adopt Clay's GTM Infrastructure without sacrificing an experience reps are used to.One quest
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