Highspot

According to Gartner, worldwide AI spending is forecasted to increase 44% by the end of 2026. Companies are investing in AI, and they are investing heavily. But knowing where and how to invest isn't easy, especially with what feels like a million differen

Key Takeaways Gartner research from 2026 found that 66% of sales leaders report low trust in AI-generated insights within their organizations. This lack of trust keeps sales teams from using AI to drive growth. Instead of only building revenue AI platform

Key Takeaways Many Chief Innovation Officers at scaled B2B companies across industries are adopting a 'build-and-buy' approach to their AI technology stacks for go-to-market teams. This method combines internal engineering and development resources with o

According to research by Gartner, by 2029, sales organizations with AI-driven enablement functions will achieve 40% faster sales stage velocity than those using more traditional approaches. But getting there means building the kind of workflows that tell

Key Takeaways The best sales onboarding software today skips one-size-fits-all training in favor of adaptive paths and AI-simulated buyer conversations tailored to each seller's baseline. That combination turns a new hire's first 90 days into rehearsal fo

Many go-to-market (GTM) leaders see AI as a "quick fix" for broken execution. According to Highspot's 2026 GTM Performance Gap report, nearly all GTM organizations are using AI to some extent. But it's not a silver bullet. Simply adding AI tools to your t

Most go-to-market (GTM) teams are confident their teams are executing well. The numbers tell a different story. While AI continues to accelerate, execution is falling further behind. Sales teams have access to more tools and technology than ever. But they

According to Gartner, at least 30% of generative AI projects will be abandoned after proof of concept due to escalating costs, poor data quality, or unclear business value. There are a lot of factors working against them, and too often failure happens whe

Key Takeaways Account intelligence software with native AI capabilities empowers B2B go-to-market teams to identify consequential buying shifts and direct timely action toward priority accounts. It converts fragmented internal and external signals into co

Key Takeaways The best sales learning management systems now offer AI-powered training and development capabilities that personalize learning paths, connect coursework to buyer activity, and deliver timely coaching signals. These systems help leaders impr