How to Web

Building with AI has never been easier. Building something that works reliably at scale? That's where the actual conversation starts. Here, OpenAI's Teodora Mușatoiu breaks down why slow models are usually an architectural flaw, how to build meaningful ev

From October 6-8, tech professionals, executives, founders and investors are getting together in Bucharest for regional discussions on technology, business and investment. Across three action-packed days, more than 3,000 tech leaders, founders, investors

As generative tools lower the technical barrier to building, measuring true AI ROI has become the ultimate differentiator between products worth creating and those that are simply easy to generate. Sara Maldon (Make, Inflect) breaks down the trap of inter

Speed alone no longer guarantees a win in modern tech. From navigating AI-driven "product slop" to building high-leverage micro-teams, these six core pillars define the real-world dilemmas driving the How to Web Conference 2026 agenda. The initial dust ha

Building the product is only half the battle, getting someone to actually give a damn is where most launches stall out. Here, Dave Harland shares his three-step framework for trading corporate slop and algorithmic "breadrollery" for messaging that builds

As AI tools make software creation easier than ever, Dr. Nesrine Changuel shares why emotional delight remains the hardest, and most rewarding, part of building tech right. The clock is ticking ahead of this year's edition of How to Web Conference, and in

Far from a passing trend, artificial intelligence (AI) has rapidly proved itself as a load-bearing pylon in power engineering. Like the rest of the continent, Southeastern Europe is currently racing toward clean energy targets and massive digital transfor

Showpad is a global AI-native Revenue Effectiveness & Enablement Platform with Belgian roots and a strong engineering and product presence in Romania. When reaching out to How to Web, they had just opened a development center in Romania, as part of their

Eastern Europe's leading startup and technology conference returns with the theme "What will you build when you can build anything?" and opens the conversation about the future of AI, Europe's role in the new era of technology, and growth strategies for c