IAB Europe

Ahead of our Retail Media Impact Summit, taking place on 7th October in Amsterdam, we caught up with Lieke Buisman, Head of Partner Marketing & Retail Media at MediaMarkt Benelux, to hear more about her session, The Next Frontier: Monetising Non-Endemic D

Ahead of our Retail Media Impact Summit, taking place on 7th October in Amsterdam, we caught up with Stanislas Lajouanie, VP, Head of Brands & Commerce Media - Europe & LATAM at LiveRamp, to hear more about their session, From Data to Decisions: The Pan-E

Meet the campaigns in the running for Europe's leading digital advertising awards and join us in Amsterdam as we reveal the winners live IAB Europe is delighted to announce the MIXX Awards Europe 2026 shortlist, recognising some of the most creative, inno

In this week's guest member blog post, Matt Wilkinson, Co-Founder & Chief Commercial Officer at AUDIENCES, shares why he is feeling more optimistic about European advertising and the trends driving that confidence. As Chief Commercial Officer, much of my

AI is dominating conversations across digital advertising. But with so much noise, hype and rapid change, the industry needs more than another discussion about what might happen next. On 10th September, IAB Europe will bring The Great Debate: AI to Paris

The agenda for IAB Europe's Retail Media Impact Summit is continuing to grow, with more senior voices and sessions now confirmed for 7th October in Amsterdam. Under the theme Beyond the Boom: The Next Chapter of Retail Media Growth, the Summit will bring

Ahead of our Retail Media Impact Summit, taking place on 7th October in Amsterdam, we caught up with James Taylor, Founder & CEO of Particular Audience, to hear more about his upcoming interactive session, Crowdsourcing the Future: The AI in Retail Media

This week, we hand over to the team at our partner event, DMEXCO, to explore why intelligence, data and AI are becoming retail media's next competitive advantage. Retail Media has entered a new phase. What started as an additional advertising channel has

The first half of the year has been a busy one for IAB Europe, bringing new research, practical guidance, industry collaboration, events and important milestones across our work. Together with our members, Committees and Working Groups, we have continued

AI has quickly become one of the biggest conversations in Retail and Commerce Media. Across the industry, retailers, brands and technology companies are exploring how AI could improve campaign planning, automate decision-making, strengthen personalisation