iLawyer Marketing

Most personal injury firms entering a new market make one of two mistakes. They launch a fresh website and start from zero, or they publish a stack of city pages and wait for something to happen. The firms that win a second market do the opposite. They pu

TL;DR Site Speed Does Not Determine Where a Personal Injury Law Firm Ranks on Google. No, site speed does not determine where a personal injury law firm ranks on Google. We analyzed the mobile performance of 8,477 law firm web pages ranking on the first p

If your firm runs Local Services Ads, a major change is coming to how those campaigns are managed. Those are the pay-per-lead ads with the Google Screened badge that sit at the very top of search results. Google has announced it is retiring the standalone

For the past several years, our annual consumer studies have told a consistent story: Google dominates, AI usage is growing, but consumers who use ChatGPT almost always use Google too. In last year's study, we reported that 94% of ChatGPT users also used

The most effective local SEO strategies for small law firms in 2026 are optimizing your Google Business Profile, building dedicated practice area pages with geo-targeted content, generating a steady flow of client reviews, and earning backlinks from local

Despite previous restrictions, lawyers and law firms are now eligible to advertise directly inside ChatGPT - if they have the right provider. At iLawyer Marketing, we are thrilled to announce that we can leverage our partnerships to get your law firm's ad

TLDR: AI Mode is not becoming the default search experience. Every time Google makes a major announcement, the marketing industry produces a wave of content declaring that everything has changed and that you need to act immediately. We're going to take a

If your law firm's content strategy relies heavily on AI-generated articles, you may be in for a rude awakening sometime soon (if you haven't been already). New research from Google engineers shows that detecting AI-generated text is getting significantly

More and more, people are beginning to search for attorneys with the assistance of answer engines. And while many people in the marketing world (mostly the fly by night AEO providers) are just talking about the importance of having visibility on ChatGPT (

The legal vertical is known to have the most expensive Google Ads prices of any industry, especially for local-specific search terms related to personal injury. Law firms compete for a limited number of high-value leads where a single signed case can pote