Imperfect Foods

Imperfect Foods is an online grocer built around produce and packaged goods that would otherwise go to waste for cosmetic or surplus reasons, delivered as a customisable weekly order. Shoppers get produce, meat, dairy, pantry staples and upcycled own-brand items at prices below conventional retail, with free membership and delivery across much of the United States. Founded in 2015, the company merged with Misfits Market in 2022 and now runs on that group's fulfilment network, hiring warehouse, production, quality and driver staff at its centres.