Incubeta
incubeta.com
Actively hiring
Digital Marketing
Creative Agencies
View 9 jobs
Claim pageClaim
Follow
Overview
News
Technologies
Salaries
Products
People
Growth
Offices
Jobs
Financials
How Incubeta hires
Truth index
B 80/100
Median time to fill
44 days
Ghost roles
0%
Stale roles
82%
Reposted roles
0%
Incubeta scores B on the Alion truth index (A is best, E worst), measured over 11 open roles re-checked against its own hiring board: 0% look like ghost listings, 82% have gone stale and 0% are the same role posted again. Its roles close in a median of 44 days. It measures how much of what this employer publishes turns into a real, finite search - not the employer as a workplace. How the index is computed
Overview
Incubeta is a global digital marketing agency with roots in Cape Town that connects media, creative, data and technology for brands, and is one of the most experienced Google Marketing Platform sales partners in Europe, the Middle East and Africa. Established in 2001, it runs about 22 offices in 18 countries, came under majority ownership of the Carlyle Group in 2022, and has since acquired Bruce Clay MENA, Persuasion Technologies, Shout Bravo and RocketSource. It hires paid media, paid social and programmatic account executives and managers, data engineers, data scientists and analytics consultants, and multimedia and generative AI video designers.
News
Mastering ChatGPT Ads: How to Win in the Era of Generative Search
As Large Language Models (LLMs) continue to reshape how consumers explore, research, and evaluate products online, the traditional search landscape is undergoing its biggest structural shift in years. Andy Arnett, Head of Search at Incubeta, shares key in
Read more
Report
Amazon Ads and OpenAI Partner to Bring Conversational Ads to ChatGPT
Amazon Ads has partnered with OpenAI to integrate ad placements directly into ChatGPT responses, opening a strategic channel for brands to reach intent-driven audiences in real time. Managed via Amazon DSP, this pilot allows select U.S. advertisers to exp
Read more
Report
Media Planning and Buying in MENA: A Guide to Data, Performance, and Brand Growth
Navigating the MENA media landscape requires moving beyond surface-level platform metrics and anchoring strategy in real commercial impact. Below, we explore the shift toward AI-driven planning, the necessity of balancing brand and performance, and the un
Read more
Report
SXO Unpacked: How MENA Brands Can Transition from Traditional SEO to AI-Led Discovery
As search undergoes its biggest shift in recent history, staying visible means evolving beyond traditional search engines. Asad Shaikh, who heads up the SXO capability (SEO/GEO/AEO) at Incubeta MENA, unpacks how brands can navigate the transition from con
Read more
Report
Tokenmaxxing: Lead by Results, Driven by Tokens. Not the Other Way Around
In this article, Ram Jalan - Project Director for AI Strategy and Transformation at Incubeta - unpacks why organizations must move past "tokenmaxxing" and anchor their AI investments in outcome-driven governance. Jensen Huang made headlines at GTC when he
Read more
Report
What Is the 'Moment of Machine Mediation' (MoMM), and How Does It Change the Way You Should Think About E-Commerce?
The "Moment of Machine Mediation," or "MoMM," is the point where discovery, recommendation, and purchase all collapse into a single, frictionless action. Paul Ruscoe, VP of Marketing Intelligence at Incubeta takes a closer look, and shares his point of vi
Read more
Report
5 Strategic Takeaways from Mark Ritson at Tomorrow's World Australia
"The tools have changed… but remember the things that don't change. We need to understand how to do the very basics of marketing again, even in this new era." - Mark Ritson, at Tomorrow's World Australia. Tomorrow's World Australia brought together indust
Read more
Report
Tomorrow's World Australia: Bridging AI Innovation and Brand Strategy
Marketers have reached a critical turning point in the industry. After years of testing, piloting, and experimenting with artificial intelligence, the imperative has shifted from trial to driving scalable, enterprise-wide impact. To help brand leaders nav
Read more
Report
Screwfix Appoints Incubeta to Its PPC Account in the UK and Ireland
Screwfix, a leading retailer to the trade industry has appointed Incubeta to its PPC account for UK and Ireland. Incubeta is set to handle strategic consultancy and account management to transition the brand to an AI-driven performance engine Incubeta won
Read more
Report
Rethinking YouTube Advertising: Unlocking Performance in the AI Era
YouTube has officially evolved beyond a simple top-of-funnel awareness tool, transforming into a performance-driven engine across both mobile and living room screens. Driven by the dual rise of YouTube Shorts for discovery and Connected TV for high-impact
Read more
Report
Show more news
Tech stack
Technologies named in job postings at Incubeta over the last 12 months, by layer, with the share of postings for each.
Technologies in use
35
Postings analysed
24
Stack modernity
88/100AI adopter
Languages
JavaScript25%
SQL17%
Python17%
Frameworks & libraries
Unreal Engine4%
Databases
Google BigQuery17%
Cloud & platforms
Looker29%
GCP25%
Figma8%
AWS4%
AI & ML
LLM13%
Gemini13%
ChatGPT8%
Veo4%
Sign in to see how your skills match this stack
Sign In
Full Incubeta tech stack
35 technologies · by team · pay by technology · changes · similar stacks
Salary insights
Compensation ranges based on this company's open jobs
Median
$175k
Typical range
$73k – $190k
Open positions
3
2
Jobs
Principal
50%
Architect
50%
| Level | Jobs | Median | Typical range |
|---|---|---|---|
| Principal | 1 | $175k | $175k |
| Architect | 1 | $190k | $190k |
Highest paying role
Director of Enterprise Cloud Deployments
$190k
Normalized to USD per year
Growth
Hiring Momentum
49/100
Stable
Open positions
47
4 opened / 4 closed in 30 days
Median time-to-fill
43 days
faster than 31% of the market
ATS activity
Every ~4 hours
Today
Hiring Dynamics
0%
Hiring Focus
The percentage next to each role is its share of the company's job openings over the last 90 days; the arrow shows the shift versus the previous period.
Marketing
30% ▼
Sales
22% ▲
Administrative
5% ▼
Design
5% ▼
Legal
5%
Operations
5% ▼
Actively hiring for Marketing (+3 in 30 days)
Activity Timeline
New location: Milan
Oct 2026
Added Adjust to stack
Oct 2026
Added Monday.com to stack
Oct 2026
New location: Zurich
Sep 2026
Added Microsoft Office to stack
Sep 2026
Added Machine Learning to stack
Sep 2026
Added Instagram to stack
Sep 2026
Added GA4 to stack
Sep 2026
Added Stable Diffusion to stack
Sep 2026
Added Unreal Engine to stack
Sep 2026
Added DaVinci Resolve to stack
Sep 2026
Added ControlNet to stack
Sep 2026
Offices
Where the company hires and what each office is for
Cities
7
Hiring now
7
Countries
7
Busiest office
Cape Town
Loading the map
Headquarters
Builds here
Office with open vacancies
Tap a pin for the office
Cape Town
South Africa
HQ
15 open roles 13 posted in 90 days 13% engineering 50-200 est. staff
hires for Marketing, Sales, Data Science
London
United Kingdom
Sales office
18 open roles 12 posted in 90 days 50-200 est. staff
hires for Marketing, Sales, Customer Success
Madrid
Spain
2 open roles 1 posted in 90 days 100% engineering 10-50 est. staff
hires for Data Science
Kuala Lumpur
Malaysia
2 open roles 10-50 est. staff
hires for Marketing
Sydney
Australia
2 open roles 1 posted in 90 days 10-50 est. staff
hires for Marketing
The Hague
Netherlands
1 open roles 2 posted in 90 days 10-50 est. staff $73k Avg Salary
hires for Biotech
Milan
Italy
1 open roles 1 posted in 90 days 100% engineering 1-10 est. staff
hires for Data Science
Earlier presence
Zurich, Switzerland
Manchester, United Kingdom
Jobs
≈ $61k – $139k per year (Estimated) • In office • Full-Time • 5+ years exp • Milan
Google BigQuery
AI/ML
AI Agents
DevOps
GCP
Apply
$56k – $73k per year (gross) • In office • Full-Time • The Hague
Agile
Life Sciences
GMP
Apply
≈ $26k – $52k per year (Estimated) • In office • Contractor • 3+ years exp • Bachelor's Degree • Cape Town
SQL
Google BigQuery
Analytics
A/B Testing
Looker
Apply
Apply
≈ $131k – $245k per year (Estimated) • In office • Full-Time • London
AI Agents
LLM
Apply
$155k – $190k per year • Remote (United States) • Full-Time • 6+ years exp • Salt Lake City
Google BigQuery
AI/ML
Claude
Claude Code
AI Agents
Gemini
Machine Learning
DevOps
GCP
Analytics
Looker
Apply
≈ $56k – $129k per year (Estimated) • In office • Full-Time • 7+ years exp • Madrid
Python
JavaScript
SQL
Google BigQuery
AI/ML
Machine Learning
DevOps
GCP
Analytics
ETL/ELT
Looker
Apply
In office • Full-Time • 2+ years exp • PhD • Madrid
Python
JavaScript
SQL
GCP
Analytics
ETL/ELT
Apply
≈ $34k – $63k per year (Estimated) • In office • Full-Time • 8+ years exp • Cape Town
Python
SQL
Airflow
Vertex AI
Scikit-learn
TensorFlow
PyTorch
Post-training
Machine Learning
DevOps
GCP
Azure
AWS
Analytics
ETL/ELT
Fivetran
Life Sciences
GMP
Apply