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Independent analysis of how AI is changing business decisions, customer behaviour and industries across Europe.
News
European ESG Software Was Built on Regulation. Now AI Must Sell It
See why ESG software after CSRD Omnibus still matters. Position Green, osapiens and Workiva are betting AI can prove it.
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How AI Is Repricing Nordic SaaS
TL;DR Tap to expand the short version Fortnox shows the mechanism directly. Its new Access and BLINK products absorb bookkeeping work from its own bureau partners, triggering a backlash and a company admission of "some risk of customer loss." AI makes the
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What Video Commerce Must Deliver to Pay for Itself
Shoppers already respond to video and interactive product tools. That is well established. What decides whether a retailer funds the project is narrower and colder: how much measurable improvement would a video-commerce deployment need to produce before t
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Why Online Retail Still Needs a Confidence Layer
TL;DR Tap to expand the short version Ecommerce spent two decades on discovery and never built the layer that tells a shopper whether an item will work for her, what this piece calls the commerce confidence gap. It shows up in the numbers. NRF projects $8
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Why Payment Checks Still Miss Identity Fraud
Table of ContentsWhy card testingLegacy payment checksPayment checks verifyFraud is scalingSynthetic identities persistIdentity becomes continuousFAQRecommended Reading TL;DR Tap to expand the short version The cost of attempting fraud has collapsed. The
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