IPA
ipa.co.uk
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Overview
The Institute of Practitioners in Advertising, incorporated by Royal Charter is the organisation behind the practitioners that make UK advertising what it is today. Every year we help more than 4,000 practitioners future-proof their careers through our Continuous Professional Development Programme.
News
'It's a distraction-free zone': Gen Z on why they love going to the movies
Filmgoers born after 1997 are reviving cinemas' hopes of survival. They tell us about the social experience where 'there's absolutely no commitment to chat'
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Gen Z to the rescue! Zoomers are ditching doomscrolling and saving cinema
People born after 1997 are now the most frequent cinemagoers, defying fears that digital natives would lose interest in the big screen
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The physical media landscape in 2025 and beyond
With new labels emerging, the future's looking bright for DVD and Blu-ray. We talk to some of the companies involved in a disc renaissance…
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Letterboxd's most eager reviewers are changing cinema etiquette: 'I was excited to pull out my phone'
The popular film-logging app is spurring cinephiles to linger through the credits and jot down their thoughts right away
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writing a film for streaming
60 of 15-34s agreed that they liked going to the cinema as they can watch a film with no distractions. When comparing this to home viewing, we see this number increase 66 agreed that watching a film at the cinema is different from watching one at home as
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