Kayzen

How Tappx and Kayzen helped Lottoland cut cost per repeat depositor by 36% and grow loyal iOS UK players by 53% in iGaming user acquisition.

Z2A Digital split BetRivers' campaign across app and mobile on Kayzen, one for engagement, one for reach. The result: 2x registrations and FTD in 3 months.

Your week just started, and you're reviewing campaign performance. Some campaigns are scaling as expected, others are more constrained. Bids are lower than usual, scale is slightly behind, and you want to understand where the opportunity sits.You've been

Data has always been out there, buried in billions of bid requests flowing through DSPs every second. The real problem is not about data availability but rather accessibility: turning data into actionable intelligence fast enough to actually influence dec

A CEO's Perspective on the Future of AI in Programmatic AI is now the dominant narrative across advertising. But long before generative AI entered every conversation, machine learning had already become foundational to programmatic infrastructure.Having b

This article was originally published by Z2A Digital and is shared here with permission. It reflects Z2A Digital's perspective and experience using kAI Explorer.-Understanding data insights for mobile programmatic ads can feel like a chore. Complex dashbo

Retargeting is often treated as a switch inside a DSP. Turn it on, reuse existing audiences, expect incremental lift.In practice, it behaves very differently.Retargeting operates under tighter economic constraints than most performance channels. The audie

Liga Stavok scaled UA 6x while maintaining target CPA using Kayzen's fully managed DSP, combining automation with expert-led campaign execution.

Originally published by Business of Apps featuring insights from Tomás Yacachury on building AI for structured data in programmatic advertising.__When people think about artificial intelligence, they often picture chatbots spinning out text, image generat