Klingit

Oxceed inleder samarbete med Klingit för att anpassa marknadsföringen till AI-tjänster och stora språkmodeller för ökad synlighet och räckvidd

Social media marketing is evolving quickly. Platforms like TikTok, Meta, and LinkedIn are still strong-but competition is increasing, and reach is becoming harder to achieve at sustainable cost levels. For marketing leaders in Sweden (and other mature mar

Conversion optimization for AI means optimizing your content and website so AI services (such as ChatGPT and Google SGE) choose, cite, and use your content in their responses-ultimately driving qualified traffic and business results. Unlike traditional SE

Most companies build their brand backwards. They start with the logo. Then the colors. Then a bit of tone of voice. And only later - sometimes years later - do they begin thinking about the strategy behind the brand. The problem is that almost all marketi

Digital marketing across the Nordics is evolving rapidly. Increased pressure on efficiency, AI-enabled workflows, and clearer ROI accountability are pushing companies to rethink both budget allocation and agency structures heading into 2026. For CMOs and

Choosing a digital agency in 2026 is harder than ever. The market is saturated with specialists, traditional marketing agencies, consultants, and AI tools. If you're a CMO, Head of Marketing, or Growth Lead, the decision isn't about who creates the most i

Sweden is one of Europe's most digitally mature markets-but Swedish buying trends in 2026 are less about "being digital" and more about reducing friction, increasing clarity, and earning trust at every step. In practice, digital buying behaviour in Sweden

Over the past 25 years, marketing has fundamentally changed. It has moved from offline to online, from brand to growth, from campaigns to customer journeys. At the same time, the CMO role has moved closer to the core of the business, and experience in dri

Katherine Barrios' journey into marketing started with a background in PR and communications. Early in her career, she saw firsthand how storytelling could shape a brand. Over time, she realized that great marketing required more than just compelling narr

Frida Ahrenby's extensive background in sales, product management, and marketing has deeply influenced her view of marketing as a revenue driver, with sales as the foundation and centerpiece of her strategy. - My DNA is absolutely in sales, in my mind, ev