– Lebesgue

How do your TikTok ads compare to other ecommerce businesses?We analyzed TikTok advertising performance across ecommerce businesses in the Lebesgue dataset to understand what typical performance looks like for conversion-focused campaigns.Based on our dat

The Facebook Ads learning phase is the period after you launch or significantly edit an ad set, when Meta's delivery system is still figuring out who to show your ads to. It usually ends once the ad set gets about 50 optimization events within 7 days.Over

Attribution used to feel simpler. A customer clicked an ad, bought a product, and the platform reported the sale. Today, the customer journey is much harder to measure.Customers move between devices, open emails on mobile, return through search on desktop

A customer visits an e-commerce store, finds the product they want, selects their preferred size or color, and then discovers it is sold out.Without a clear next step, they may leave and never return. A back-in-stock form gives them a simple way to reques

See how a US ecommerce brand measured Meta Ads incrementality in the UAE using a geo-holdout test and first-party attribution.